Superior Marketing

Home services marketing that converts better than the competition.

For HVAC, Plumbing, Roofing, Garage Door, and Restoration contractors. We engineer the conversion tracking so Google and Meta optimize for booked-job revenue, not form fills.

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Five business days. No cost. No commitment.

Most home services contractors are running paid ads blind.

You spend $10k, $30k, sometimes $80k a month on Google Ads and Meta. The platform tells you "47 conversions this month, $84 cost per conversion." Your account manager sends a slick PDF. And you still cannot answer the one question that matters: how much revenue did the ads actually produce.

Here is why. Your conversion tracking probably reports form fills and phone calls back to the ad platforms. It does not report what those leads were worth inside ServiceTitan, Housecall Pro, JobNimbus, or AccuLynx. It does not know which campaigns closed actual jobs. It cannot tell Google and Meta what real revenue to bid for.

So the ad platforms optimize blind. Smart Bidding gets fed garbage data. Your spend stops compounding.

We engineer the data layer first. Then we run the ads.

Superior Marketing is a home services marketing agency built differently. Before we touch your campaigns, we build the conversion tracking that most agencies skip. Server-side tracking. Offline conversion import from ServiceTitan, Housecall Pro, Jobber, JobNimbus, or AccuLynx. Meta Conversions API. Enhanced conversions for Google. Call tracking that ties back to revenue.

Every closed job's dollar value flows back to Google and Meta. The platforms get smarter every month. Your spend compounds. You see exactly what is working.

This is the work. The audit, the creative, the campaign management, all of that sits on top of a tracking layer that most agencies never build.

Three products. Productized pricing. No retainer ambiguity.

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The Superior Audit

Free for qualified home services contractors

Find the waste, broken tracking, and quantified upside in your Google Ads, Meta Ads, and conversion tracking. Five business days. Written report, video walkthrough, and a 30-minute strategy call.

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The Tracking Foundation

$2,500 one-time

The conversion tracking infrastructure, built once. Server-side GTM, offline conversion import, Meta CAPI, enhanced conversions, call tracking, Looker Studio dashboard. Built once. Yours forever.

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The Growth Engine

$2,500 to $5,000+ / month

Ongoing Google Ads and Meta Ads management on top of the Foundation. Fresh ad creative monthly. Weekly check-ins, strategy calls, dashboard maintenance. Pricing tiered by your ad spend.

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Here is what "we engineer the tracking" actually means.

Most agencies install a Meta pixel, set up Google Ads conversions, maybe a GA4 property, and call it done. We rebuild your tracking from the platform back to your business.

Diagram of conversion tracking flow: business systems feeding real revenue back into Google Ads and Meta via a central tracking layer

Server-side Google Tag Manager

Deployed on your subdomain, so iOS users and ad blockers do not erase your data.

Offline conversion import from your back-end

ServiceTitan, Housecall Pro, Jobber, JobNimbus, or AccuLynx. When a lead becomes a closed job, that dollar value flows back to Google Ads and Meta automatically.

Meta Conversions API

Meta sees every event server-side, not just whatever Apple lets through.

Enhanced conversions for Google Ads

First-party data hashing, recovering the 30 to 50 percent of conversions that browser tracking misses.

Integrated call tracking

CallRail or WhatConverts, fully integrated so phone calls are first-class conversions tied to revenue.

Looker Studio reporting dashboard

Pulls Google Ads, Meta Ads, call tracking, and your back-end into one view you can trust.

This is the unglamorous work that makes everything else possible. Your ads cannot get smarter than your data.

Built for home services contractors who run paid ads.

We work with home services trades where conversion tracking and paid ads make the math work hardest. Each gets a dedicated page with vertical-specific detail on tools, pain points, and economics.

HVAC

Service and installation businesses on ServiceTitan, Housecall Pro, or Jobber. Repeat-maintenance LTV makes the ad math work at almost any reasonable cost per lead.

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Plumbing

Emergency and project plumbing shops, often paired with HVAC. Emergency intent produces the cleanest signal we work with.

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Roofing

Residential and storm restoration roofers on JobNimbus, AccuLynx, or ServiceTitan. High-ticket jobs make tracking accuracy worth thousands per closed deal.

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Garage Doors

Repair and install operators with urgent-demand search volume. Less crowded than HVAC, same playbook.

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Restoration

Water, fire, and mold damage shops. Insurance-funded job economics combined with the highest-intent ad clicks in home services.

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Other

Home services contractors of any trade. If you run paid ads on a modern back-end and the unit economics support it, the methodology applies to your business.

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Who we are. Who we are not.

We are

  • + 100% US-based
  • + Founder-led
  • + Month-to-month, no long contracts
  • + Yours forever: you own the Tracking Foundation, even if you leave

We are not

  • − A $500 freelancer on Upwork
  • − A 200-person agency with offshore account managers
  • − The right fit if you are spending under $3,000 a month on ads. We will tell you on the discovery call and refer you to someone who fits.

Questions home services contractors ask before booking the audit.

What is actually different about your approach?

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Most agencies inherit your existing conversion tracking and run ads on top of it. We rebuild the tracking layer first. Your ad platforms cannot optimize for revenue they cannot see, and most home services contractors' tracking is reporting form fills, not closed jobs. We fix that, then we run the ads.

Why does conversion tracking matter this much?

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Google and Meta both use AI to bid. The AI is only as smart as the data you feed it. If you feed it "form submission, $0", it optimizes for cheap form submissions. If you feed it "closed job, $7,400", it optimizes for booked jobs. Same campaign, very different outcome.

Is the audit really free?

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Yes. We qualify on a 20-minute discovery call first: you are running paid ads currently, you are in our home services cluster (HVAC, Plumbing, Roofing, Garage Doors, or Restoration), and you are US-based. If those line up, we run the full audit at no cost.

What back-ends do you support?

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ServiceTitan, Housecall Pro, Jobber, JobNimbus, and AccuLynx are all native integrations. Other systems are quoted individually based on integration complexity.

How long until I see results?

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The Tracking Foundation ships in 10 to 14 days. Once live, the ad platforms start learning from real-revenue data immediately. Most clients see cost per lead drop and lead quality climb within the first 30 to 60 days of the Growth Engine, as Smart Bidding adapts to the cleaner signal. Honest answer: tracking does not fix bad ads or a broken offer. We will tell you when that is the real problem.

Why is the Tracking Foundation one-time and not monthly?

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Because that is what it is: a one-time engineering build. After the 10-to-14 day project, the infrastructure runs itself. You own it. Ongoing maintenance is bundled into the Growth Engine. If you ever leave us, you keep the tracking setup.

What if I already have a marketing agency?

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A lot of our work starts there. The audit usually surfaces exactly where the current setup is bleeding revenue. We can run the Tracking Foundation alongside an existing agency, or take over campaigns if you decide to switch.

What if my tracking is already solid?

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Then we will say so in the audit and recommend the Growth Engine without the Foundation. The audit is the truth-teller. We get paid to tell you the truth.

Ready to see what your ad accounts are actually doing?

Book a 20-minute discovery call. If we are a fit, the audit comes next.

Request a Free Audit

Five business days. No cost. No commitment.