Superior Marketing

Home services marketing that converts better than the competition.

We engineer the conversion tracking so Google and Meta optimize for closed-job revenue, not form fills.

Request a Free Audit See services and pricing

Five business days. No cost. No commitment.

Today
47 form fills
$0 attributed to closed jobs

Smart Bidding optimizes for cheap form fills.

With the Tracking Foundation
12 closed jobs
$88,400 routed back to ad platforms

Smart Bidding optimizes for booked-job revenue.

Illustrative. Real numbers vary by account.

Built for
HVAC
Plumbing
Roofing
Garage Doors
Restoration

Most home services contractors are running paid ads blind.

You spend $10k, $30k, sometimes $80k a month on Google Ads and Meta. The platform tells you "47 conversions this month, $84 cost per conversion." Your account manager sends a slick PDF. And you still cannot answer the one question that matters: how much revenue did the ads actually produce.

Your conversion tracking reports form fills and phone calls back to the ad platforms. It does not report what those leads were worth inside ServiceTitan, Housecall Pro, JobNimbus, or AccuLynx. It cannot tell Google and Meta what real revenue to bid for.

We engineer the data layer first. Then we run the ads.

Before we touch your campaigns, we build the tracking that most agencies skip. Every closed job's dollar value flows back to Google and Meta. The platforms get smarter every month.

Your closed jobs

Real revenue lives inside your back-end. Not in your ad platforms.

The Tracking Foundation

Routes every closed-job dollar back to Google and Meta automatically.

Smarter bidding

Google and Meta bid for more booked jobs, every month, on real revenue.

This is the unglamorous work that makes everything else possible. Your ads cannot get smarter than your data.

Three products. Productized pricing. No retainer ambiguity.

Start here

The Superior Audit

Free for qualified home services contractors

Find the waste, broken tracking, and quantified upside in your Google Ads, Meta Ads, and conversion tracking. Five business days. Written report, video walkthrough, and a 30-minute strategy call.

  • + Account-level waste analysis
  • + Tracking layer audit, gap by gap
  • + Quantified spend recovery estimate
Request a Free Audit

The Tracking Foundation

$2,500 one-time

The conversion tracking infrastructure, built once. Revenue data import, Meta Conversions API, integrated call tracking, and a Performance Dashboard that pulls it all into one view. Yours forever.

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Recommended

The Growth Engine

$2,500 to $5,000+ / month

Ongoing Google Ads and Meta Ads management on top of the Foundation. Fresh ad creative monthly. Weekly check-ins, strategy calls, dashboard maintenance. Pricing tiered by your ad spend.

Learn more
See full services, pricing, and what is included

What "we engineer the tracking" actually means.

Most agencies install a Meta pixel, set up Google Ads conversions, maybe a GA4 property, and call it done. We rebuild your tracking from the platform back to your business.

Revenue data import

When a lead becomes a closed job inside ServiceTitan, Housecall Pro, Jobber, JobNimbus, or AccuLynx, the dollar value flows back to Google and Meta automatically.

Performance Dashboard

Google Ads, Meta Ads, call tracking, and your back-end pulled into one view you can trust. Updated daily.

Meta Conversions API

Meta sees every event server-side, not just whatever Apple lets through.

Integrated call tracking

CallRail or WhatConverts, fully wired so phone calls are first-class conversions tied to revenue.

Built for home services contractors who run paid ads.

We work with home services trades where conversion tracking and paid ads make the math work hardest. Each gets a dedicated page with vertical-specific detail on tools, pain points, and economics.

HVAC

Service and installation businesses on ServiceTitan, Housecall Pro, or Jobber. Repeat-maintenance LTV makes the ad math work at almost any reasonable cost per lead.

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Plumbing

Emergency and project plumbing shops, often paired with HVAC. Emergency intent produces the cleanest signal we work with.

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Roofing

Residential and storm restoration roofers on JobNimbus, AccuLynx, or ServiceTitan. High-ticket jobs make tracking accuracy worth thousands per closed deal.

Learn more

Garage Doors

Repair and install operators with urgent-demand search volume. Less crowded than HVAC, same playbook.

Learn more

Restoration

Water, fire, and mold damage shops. Insurance-funded job economics combined with the highest-intent ad clicks in home services.

Learn more

Other home services

Any trade where the unit economics support paid ads on a modern back-end. The methodology applies.

Talk to us

Who we are. Who we are not.

We are
  • 100% US-based
  • Founder-led
  • Month-to-month, no long contracts
  • Yours forever: you own the Tracking Foundation, even if you leave
We are not
  • A $500 freelancer on Upwork
  • A 200-person agency with offshore account managers
  • The right fit if you are spending under $1,500 a month on ads. We will tell you on the discovery call and refer you to someone who fits.

Questions home services contractors ask before booking the audit.

What is actually different about your approach?

+
Most agencies inherit your existing conversion tracking and run ads on top of it. We rebuild the tracking layer first. Your ad platforms cannot optimize for revenue they cannot see, and most home services contractors' tracking is reporting form fills, not closed jobs. We fix that, then we run the ads.

Why does conversion tracking matter this much?

+
Google and Meta both use AI to bid. The AI is only as smart as the data you feed it. If you feed it "form submission, $0", it optimizes for cheap form submissions. If you feed it "closed job, $7,400", it optimizes for booked jobs. Same campaign, very different outcome.

Is the audit really free?

+
Yes. We qualify on a 20-minute discovery call first: you are running paid ads currently, you are in our home services cluster (HVAC, Plumbing, Roofing, Garage Doors, or Restoration), and you are US-based. If those line up, we run the full audit at no cost.

What back-ends do you support?

+
ServiceTitan, Housecall Pro, Jobber, JobNimbus, and AccuLynx are all native integrations. Other systems are quoted individually based on integration complexity.

How long until I see results?

+
The Tracking Foundation ships in 10 to 14 days. Once live, the ad platforms start learning from real-revenue data immediately. Most clients see cost per lead drop and lead quality climb within the first 30 to 60 days of the Growth Engine, as Smart Bidding adapts to the cleaner signal. Honest answer: tracking does not fix bad ads or a broken offer. We will tell you when that is the real problem.

Why is the Tracking Foundation one-time and not monthly?

+
Because that is what it is: a one-time engineering build. After the 10-to-14 day project, the infrastructure runs itself. You own it. Ongoing maintenance is bundled into the Growth Engine. If you ever leave us, you keep the tracking setup.

What if I already have a marketing agency?

+
A lot of our work starts there. The audit usually surfaces exactly where the current setup is bleeding revenue. We can run the Tracking Foundation alongside an existing agency, or take over campaigns if you decide to switch.

What if my tracking is already solid?

+
Then we will say so in the audit and recommend the Growth Engine without the Foundation. The audit is the truth-teller. We get paid to tell you the truth.

See what your ad accounts are actually doing.

Book a 20-minute discovery call. If we are a fit, the audit comes next.

Request a Free Audit

Five business days. No cost. No commitment.